Why the iPhone 12 Price Still Matters in 2025: A Deep Dive

Introduction: The iPhone 12 Still Turns Heads

Even though Apple has rolled out several newer models since 2020, the iPhone 12 remains a hot topic in the tech world. Its price tag—whether you’re eyeing a brand‑new unit, a refurbished model, or a second‑hand gem—continues to influence buying decisions across Australia and beyond. In this article we’ll unpack every angle of the iPhone 12 price landscape, from historical trends to regional quirks, and give you the tools to decide whether it’s still worth your hard‑earned dollars.

Historical Pricing: From Launch to Today

When the iPhone 12 debuted in October 2020, its base price in Australia started at AU$1,399 for the 64GB variant. The Pro and Pro Max models, which launched a few months later, commanded even steeper prices. Over the subsequent years, Apple’s typical pricing strategy involved a gradual reduction as newer generations arrived, but the iPhone 12’s price trajectory was anything but linear.

Key milestones include:

• 2020‑2021: Full‑price launch, with occasional promotional bundles that shaved a few hundred dollars off.
• 2022: Introduction of Apple Certified Refurbished units, offering a roughly 15‑20% discount compared to brand‑new stock.
• 2023: Market saturation led many retailers to clear inventory, pushing the price of the 64GB model below AU$1,000 in some sales channels.
• 2024‑2025: Resale and second‑hand markets stabilized, with prices now hovering around AU$650‑AU$850 depending on condition and storage.

Understanding this timeline helps you gauge where the current price sits on the overall curve.

Current Market Overview (2025)

As of mid‑2025, the iPhone 12 can be found across three primary purchasing avenues:

1. Brand‑New Retail Stock: Limited to a few authorized Apple retailers and high‑end department stores. Prices typically range from AU$950 for the 64GB model to AU$1,200 for the 256GB version.
2. Certified Refurbished: Apple’s own refurbishment program offers devices that have passed rigorous testing. These usually sit 10‑15% below the new‑retail price, with a one‑year warranty included.
3. Second‑Hand/Marketplace: Platforms like eBay, Gumtree, and local classifieds list iPhone 12 units ranging from AU$600 for well‑used phones to AU$900 for near‑mint condition devices.

The exact price you’ll pay depends heavily on storage capacity, cosmetic condition, and whether you’re buying from a brick‑and‑mortar store or an online marketplace.

Regional Price Variations Across Australia

Australia’s vast geography means price can vary from coast to outback. Here’s a quick snapshot:

• Sydney & Melbourne: Competitive retail environments push new iPhone 12 prices toward the lower end of the range (AU$950‑AU$1,050 for 64GB).
• Brisbane & Perth: Slightly higher average due to fewer Apple‑authorized stores; expect AU$1,000‑AU$1,150 for new units.
• Regional & Rural Areas: Limited stock often means higher prices, sometimes up to AU$1,200 for a brand‑new 64GB model.

Online retailers can level the playing field, but shipping fees and delivery times may offset the savings.

Key Factors Influencing iPhone 12 Price

Several variables drive the price you’ll see on the shelf or online:

1. Storage Capacity: More storage equals a higher price. The jump from 64GB to 128GB typically adds AU$150‑AU$200.
2. Condition: Refurbished devices are priced lower than brand‑new, but higher than used phones with noticeable wear.
3. Supply Chain Dynamics: Global chip shortages or logistics disruptions can cause temporary price spikes.
4. Carrier Subsidies: Signing up for a contract with Telstra, Optus, or Vodafone can reduce upfront cost, though you’ll pay over the contract term.
5. Seasonal Promotions: Black Friday, Boxing Day, and end‑of‑financial‑year sales often feature steep discounts.

Keeping an eye on these factors can help you snag the best deal.

Buying Options: New vs. Refurbished vs. Used

Choosing the right purchasing route hinges on your priorities:

• New: You get the full Apple warranty, latest iOS updates, and pristine condition. Ideal for those who value peace of mind.
• Refurbished: Certified by Apple, these phones are like new but at a lower price point. They often come with a limited warranty and are a solid middle ground.
• Used: Cheapest option, but riskier. Always verify battery health (Apple recommends >80% capacity) and check for any iCloud lock.

For most Australians, refurbished offers the best balance of cost and reliability, especially when paired with Apple’s one‑year warranty.

Comparing iPhone 12 Price to Competitors

When you line up the iPhone 12 against its main rivals—Samsung Galaxy S21, Google Pixel 6, and OnePlus 9—price differences become clearer.

While the iPhone 12’s price sits comfortably within the premium segment, its long‑term software support (Apple typically provides iOS updates for 5‑6 years) can make it a smarter investment compared to some Android flagships that receive fewer updates.

Resale Value: How Much Can You Recoup?

One of the iPhone’s biggest selling points is its strong resale market. On average, an iPhone 12 retains about 55‑65% of its original value after two years, and roughly 45‑55% after three years. Factors that boost resale price include:

• Original packaging and accessories.
• High battery health (>90%).
• Absence of screen cracks or water damage.
• Unlocked status (no carrier lock).

If you plan to upgrade every few years, the iPhone 12’s resale potential can offset the initial outlay considerably.

Tips for Securing the Best iPhone 12 Deal

Ready to make a purchase? Here are practical steps to ensure you get the most bang for your buck:

1. Set a Price Alert: Use price‑tracking tools on major retailers to receive notifications when the iPhone 12 drops below your target.
2. Check Refurbished Stock Regularly: Apple’s refurbished store updates inventory weekly; you might snag a higher‑storage model at a lower price.
3. Leverage Carrier Trade‑Ins: Many carriers offer extra credit when you trade in an older iPhone, effectively reducing the net cost.
4. Shop During Major Sales Events: Black Friday, Cyber Monday, and end‑of‑financial‑year sales often feature 10‑20% discounts.
5. Consider Bundle Offers: Some retailers bundle the iPhone 12 with accessories (case, screen protector) at a reduced overall price.
6. Verify Warranty Coverage: Ensure any refurbished or used device includes at least a 90‑day warranty for peace of mind.

Following these tips can shave up to AU$200 off the final price—money you can put toward a new case or a coffee at your favourite local café.

Frequently Asked Questions (FAQs)

1. Is the iPhone 12 still receiving iOS updates in 2025?

Yes. Apple typically supports devices for about six years. The iPhone 12, launched in 2020, is expected to receive iOS updates through at least 2026.

2. How does battery health affect the price?

Battery capacity is a major determinant in the used market. Phones with >90% health can command up to 10% higher prices than those with 80‑85% health.

3. Can I buy an unlocked iPhone 12 directly from Apple?

Apple’s new‑stock iPhone 12 is sold unlocked, but availability is limited. Refurbished units are also unlocked and come with a warranty.

4. Are there any hidden fees when buying through a carrier?

Carriers may include activation fees, early‑termination fees, or insurance add‑ons. Always read the fine print before signing a contract.

5. What’s the best storage size for most users?

For everyday use—social media, streaming, and moderate app usage—the 128GB model offers a comfortable balance of space and price.

Conclusion: Is the iPhone 12 Price Worth It in 2025?

In a market flooded with newer flagship phones, the iPhone 12 still holds its own thanks to a combination of solid performance, robust ecosystem, and respectable resale value. While the price has softened from its launch peak, it remains a premium purchase, especially for those who value long‑term software support and the seamless integration of Apple’s services.

If you’re after a reliable, future‑proof device without splurging on the latest model, the iPhone 12 offers a compelling value proposition—provided you shop smart, compare new, refurbished, and used options, and keep an eye on seasonal promotions.

Ready to take the next step? Browse the latest iPhone 12 listings, compare prices, and make an informed decision that suits both your budget and your tech needs.