Introduction
G❤day, mate! If you’ve been scrolling through the Apple aisle or scrolling your feed wondering whether the iPhone 12 Pro price still makes sense in 2025, you’re in the right spot. Over a cuppa, let’s break down why this flagship from a few years back can still be a solid buy, what you’re actually paying for, and how it stacks up against the newest models. We’ll sprinkle in some Aussie slang, real‑world scenarios, and a few handy links to help you snag the best deal at The Australian Store.
What’s the Current iPhone 12 Pro Price Landscape?
When Apple first launched the iPhone 12 Pro in October 2020, the starting price in Australia was around $1,699 AUD for the 128GB model. Fast‑forward to 2025, and you’ll find a wide price range depending on where you shop, the condition of the device, and whether you’re grabbing a brand‑new or refurbished unit.
- Brand‑new (official Apple store or authorised reseller): $1,099 – $1,299 AUD.
- Refurbished (certified): $799 – $999 AUD.
- Second‑hand (marketplace): $650 – $950 AUD, varying with storage size and cosmetic condition.
These numbers are a solid drop from the launch price, reflecting Apple’s typical price depreciation curve and the arrival of newer models like the iPhone 15 series.
Why the iPhone 12 Pro Still Holds Value
Even though it’s technically a few generations old, the iPhone 12 Pro still packs a punch for a few key reasons:
- Pro‑level camera system: The triple‑lens setup (wide, ultra‑wide, telephoto) with a LiDAR scanner still delivers stunning photos and AR experiences, rivaling many newer mid‑range phones.
- 5G ready: The A14 Bionic chip supports 5G, meaning you’ll get fast data speeds on most Australian networks.
- Premium build: Surgical‑grade stainless steel and Ceramic Shield front cover give it a rugged yet classy feel.
- iOS longevity: Apple typically supports iPhones for 5‑6 years with software updates. The 12 Pro will continue receiving iOS updates at least through 2026, keeping it secure and feature‑rich.
- Resale value: Because it’s a Pro model, it retains a higher resale price than the standard iPhone 12.
Breaking Down the Cost: What Are You Really Paying For?
Let’s dissect the price tag and see where the dollars go:
- Hardware premium: The stainless‑steel frame and premium glass aren’t cheap to produce.
- Camera tech: The LiDAR scanner and advanced sensor‑shift OIS add to manufacturing costs.
- Research & development: Apple’s R&D on the A14 chip, 5G modems, and software integration is baked into the price.
- Warranty & support: Buying from an authorised retailer gives you a standard 12‑month warranty, plus AppleCare+ options.
- Brand premium: Let’s be honest – part of the price is the Apple brand itself.
How to Get the Best Deal on an iPhone 12 Pro
Here are some down‑to‑earth tips to snag a great price without compromising on quality:
- Shop the official store during sales events: Apple occasionally runs back‑to‑school or holiday promotions that shave $100‑$150 off.
- Check reputable refurbishers: Certified refurbished units come with a warranty and are often indistinguishable from new.
- Leverage trade‑in offers: If you have an older iPhone, you can trade it in for a credit that reduces the net cost.
- Watch the marketplace: Platforms like eBay or Gumtree can have bargains, but always verify the device’s IMEI and condition.
- Use internal links for convenience: Browse the Best Australian Store for curated deals and bundles that include accessories.
Real‑World Scenarios: Who Should Consider the iPhone 12 Pro?
Below are a few typical Aussie use‑cases where the iPhone 12 Pro shines:
- Photography hobbyist: You’re out at the beach snapping sunrise shots. The telephoto lens and LiDAR let you capture depth‑of‑field effects without lugging a DSLR.
- Young professional: Need a reliable device for video calls, email, and occasional mobile editing. The A14 chip handles multitasking with ease.
- Student on a budget: You want a premium phone without paying the full price of the latest iPhone 15. The 12 Pro gives you flagship performance at a fraction of the cost.
- AR enthusiast: Apps like IKEA Place or Pokemon GO run smoother thanks to the LiDAR sensor.
Comparing iPhone 12 Pro to the Latest Models
To help you decide, here’s a quick side‑by‑side of the iPhone 12 Pro versus the iPhone 15 and the iPhone SE (2022). All specs are in Australian context.
| Feature | iPhone 12 Pro | iPhone 15 | iPhone SE (2022) |
|---|---|---|---|
| Display | 6.1″ Super Retina XDR | 6.1″ Super Retina XDR with ProMotion | 4.7″ Retina HD |
| Chip | A14 Bionic | A17 Pro | A15 Bionic |
| Camera | Triple 12MP + LiDAR | Triple 48MP + LiDAR | Single 12MP |
| 5G | Yes | Yes (mmWave) | Yes |
| Battery Life | Up to 17 hrs video | Up to 22 hrs video | Up to 13 hrs video |
| Price (new) | $1,099‑$1,299 AUD | $1,399‑$1,699 AUD | $699‑$799 AUD |
Bottom line: If you don’t need the absolute latest camera megapixels or the fastest chip, the 12 Pro still offers a premium experience for less cash.
FAQs About iPhone 12 Pro Price
- Is the iPhone 12 Pro still covered by Apple’s warranty? Yes, if you buy a brand‑new unit from an authorised retailer you get the standard 12‑month warranty. Refurbished units usually come with a 6‑month to 12‑month warranty from the seller.
- Will iOS 18 run on the iPhone 12 Pro? Apple has confirmed that iOS 18 will be compatible with the A14 Bionic, so you can expect at least another major OS update.
- Can I get AppleCare+ for a refurbished iPhone 12 Pro? Absolutely – as long as the device is still within the original purchase window and passes Apple’s inspection.
- Is the 5G on the iPhone 12 Pro as fast as newer models? It supports Sub‑6GHz 5G, which is fast enough for most Australian networks. The iPhone 15 adds mmWave support for even higher speeds where available.
- What’s the best storage size for most users? The 128GB model is a sweet spot for everyday use, but if you shoot a lot of 4K video, the 256GB variant is worth the extra $100‑$150.
How the iPhone 12 Pro Fits Into an Aussie Lifestyle
Picture this: you’re heading out to the Gold Coast for a weekend surf trip. You need a phone that can capture crystal‑clear action shots, stay powered through a day of sun, and survive a tumble in the surf. The iPhone 12 Pro’s water‑resistant rating (IP68) means it can handle a quick dip, while the battery will get you through most of the day with a quick charge via MagSafe.
Back at home, you might be binge‑watching the latest series on Netflix, video‑chatting with family in the outback, or using AR to visualise a new deck for your backyard. The iPhone 12 Pro handles all of that without breaking a sweat.
Where to Buy the iPhone 12 Pro in Australia
Here are a few trusted places to check out:
- The Australian Store – Home
- The Australian Store – Best Australian Store
- Apple Retail Stores (Sydney, Melbourne, Brisbane)
- Major carriers: Telstra, Optus, Vodafone (often bundle with data plans)
- Certified refurbishers like Apple Refurbished or local tech shops.
Don’t forget to compare prices and look for bundle deals that include a case, screen protector, or AppleCare+.
External Resources for Further Reading
If you’re keen on digging deeper into tech trends or want a broader perspective on smartphone pricing, check out Strategies Beer – they have some surprisingly insightful articles on market dynamics (yes, it’s a beer‑focused site, but they love data!). You can also swing by their Contact page if you have any questions.
Final Thoughts: Is the iPhone 12 Pro Still Worth It?
Bottom line, mate: the iPhone 12 Pro price today offers a sweet spot between cost and capability. You’re getting a flagship camera, solid performance, and Apple’s long‑term software support without the premium price tag of the newest models. If you value a premium build, love photography, and want a phone that will stay current for a few more years, the iPhone 12 Pro is still a top contender.
Ready to give it a go? Head over to The Australian Store and explore the current deals. Grab a mate, have a cuppa, and make the smart choice for your pocket and your tech cravings. Cheers to a great purchase!