Gᵜetting Started: Why the iPhone 12 Still Matters
Hey mate, if you’ve been scrolling through the latest tech chatter and wondering whether the iPhone 12 is still worth a squiz, you’re in the right spot. Even though Apple has rolled out newer models, the iPhone 12 holds its own in the market, especially when you look at the price tag. In this ripper of an article we’ll dive deep into the current iPhone 12 price landscape, what drives those numbers, and how you can snag a great deal without breaking the bank.
The iPhone 12 at a Glance
The iPhone 12 launched back in October 2020, bringing a fresh design, 5G capability, and the A14 Bionic chip. It was the first iPhone to sport a flat‑edge design reminiscent of the iPhone 4, and it introduced the Super Retina XDR display that still looks crisp today. Even after a few generations have passed, the phone remains a solid performer for everyday tasks, streaming, and even light gaming.
- Display: 6.1‑inch OLED, 2532 × 1170 pixels
- Processor: Apple A14 Bionic
- Camera: Dual 12 MP system (wide + ultra‑wide)
- 5G: Yes, with both sub‑6 GHz and mmWave support
- Battery: Up to 17 hours video playback
All that power for a price that, in many cases, is now lower than the launch price of the iPhone 13. Let’s break down the numbers.
Price History: From Launch to 2025
When the iPhone 12 first hit the shelves, Australian shoppers paid around AUD $1,399 for the base 64 GB model. Over the past few years, the price has trended downwards as newer models arrived and retailers cleared stock.
- 2020‑2021: Launch price held steady, with occasional promotional discounts of 5‑10%.
- 2022‑2023: As the iPhone 13 and 13 Pro launched, many retailers dropped the iPhone 12 to around AUD $1,099 for 64 GB.
- 2024: With the iPhone 14 series dominating the market, the iPhone 12 often appeared in the AUD $899‑$999 range, especially during Black Friday and end‑of‑financial‑year sales.
- 2025 (Current): The average price for a brand‑new 64 GB iPhone 12 sits at roughly AUD $849, while the 128 GB variant averages AUD $979. Refurbished units can be found for as low as AUD $699.
These figures are based on a blend of major Australian retailers, including JB Hi‑Fi, Harvey Norman, and of course, the online aisles of The Australian Store.
What Drives the iPhone 12 Price Today?
Several factors keep the iPhone 12 price where it is:
- Supply Chain Dynamics: Apple still produces a limited number of iPhone 12 units for markets where demand remains steady.
- 5G Adoption: Many consumers still need an affordable 5G‑ready phone, and the iPhone 12 checks that box without the premium price of newer models.
- Resale Market: A healthy resale ecosystem pushes new‑old stock prices down as refurbished phones become more popular.
- Promotions & Bundles: Retailers often bundle the iPhone 12 with accessories (cases, wireless chargers) to sweeten the deal.
All of these elements combine to make the iPhone 12 a sweet spot for budget‑conscious Aussies who still want a premium iOS experience.
Comparing the iPhone 12 with Its Siblings
Before you pull the trigger, it’s worth sizing up the iPhone 12 against its newer cousins.
| Model | Launch Price (AUD) | Current Avg. Price (AUD) | Key Differences |
|---|---|---|---|
| iPhone 12 (64 GB) | 1,399 | 849 | Older chipset, but still fast; 5G; dual‑camera. |
| iPhone 13 (128 GB) | 1,549 | 1,099 | Improved battery, A15 chip, sensor‑shift OIS. |
| iPhone 14 (128 GB) | 1,699 | 1,299 | Emergency SOS via satellite, better low‑light camera. |
If you’re after the best bang for your buck, the iPhone 12 still offers a solid mix of performance and price, especially when you factor in sales and refurbished options.
Where to Buy the iPhone 12 in Australia
Looking for a reliable place to snag your iPhone 12? Here are a few top picks:
- The Australian Store – Best Australian store: Offers both new and certified‑refurbished iPhone 12 units, often with free shipping.
- JB Hi‑Fi: Regular online promos and in‑store clearance.
- Harvey Norman: Bundle deals with accessories.
- Apple Refurbished Store: Certified refurbished iPhone 12 with a 1‑year warranty.
When you shop at The Australian Store, you also get the peace of mind of a local return policy and fast Aussie shipping.
Tips for Getting the Best Deal
Here are some practical, mate‑style tips to lock in the lowest price:
- Timing is Everything: Keep an eye on major sales events – Black Friday, Cyber Monday, and the end of the Australian financial year (June 30) are prime times for discounts.
- Check Refurbished Options: Certified refurbished phones often come with a warranty and look brand new. The price drop can be 15‑25% off retail.
- Bundle Up: Retailers love to throw in a case or wireless charger when you buy the phone outright. It can save you a few extra bucks.
- Use Price‑Comparison Tools: Websites like Strategies.beer let you compare offers across multiple stores in seconds.
- Consider Trade‑In: If you have an older iPhone, many carriers and Apple itself offer trade‑in credits that can shave $100‑$200 off the price.
Following these tips will help you avoid overpaying and get the most out of your purchase.
Frequently Asked Questions (FAQs)
Is the iPhone 12 still receiving software updates?
Yes, the iPhone 12 is slated to receive iOS updates for at least another two years, meaning you’ll get new features and security patches well into 2027.
Can I get 5G on the iPhone 12 in regional Australia?
Most major carriers (Telstra, Optus, Vodafone) have rolled out 5G in metropolitan areas, and regional coverage is expanding. The iPhone 12 will work on both sub‑6 GHz and, where available, mmWave networks.
What’s the battery life like compared to newer models?
The iPhone 12 offers up to 17 hours of video playback, which is slightly less than the iPhone 13 (up to 19 hours) but still plenty for day‑to‑day use.
Is it worth buying a refurbished iPhone 12?
Absolutely. Refurbished units are tested, come with a warranty, and are often indistinguishable from brand‑new phones. You can save $150‑$250.
Do I need a new charger for the iPhone 12?
The iPhone 12 uses a USB‑C to Lightning cable for fast charging. If you already own a USB‑C charger (like the one that came with a newer iPhone or iPad), you’re good to go.
Real‑World Use Cases: How Aussies Are Loving the iPhone 12
From snapping beach sunsets at Bondi to streaming footy on the go, the iPhone 12 fits seamlessly into Aussie life.
- Travel: The compact size and solid battery mean you can capture the Great Ocean Road without lugging a massive phone.
- Work‑From‑Home: The A14 chip handles video calls and multitasking without a hiccup.
- Fitness: Pair it with an Apple Watch and you have a full health‑tracking suite, all for a modest price.
These everyday scenarios prove that you don’t need the latest flagship to stay connected and productive.
Final Thoughts: Is the iPhone 12 Right for You?
If you’re after a reliable, 5G‑capable iPhone without splashing out on the newest model, the iPhone 12 still offers excellent value. With an average price hovering around AUD $849 for the base model, it’s a sweet spot for students, first‑time iPhone owners, and anyone looking to upgrade without breaking the bank.
Ready to grab yours? Head over to The Australian Store today, check out the latest deals, and enjoy fast, local shipping. Don’t forget to compare prices on Strategies.beer to make sure you’re getting the best bargain possible.
Happy shopping, mate, and enjoy that new iPhone 12 in your pocket – it’s a true Aussie classic in a modern world.