Introduction
G❤d day, mates! If you’ve been scrolling through the Apple website, hunting for the latest iPhone, or simply wondering how much you’ll need to cough up for a new handset, you’ve landed in the right spot. This guide walks you through the complete iPhone price list for 2025, breaking down every model, storage option, and regional nuance in plain Aussie English. Whether you’re a tech‑savvy early adopter or a casual user who just wants a reliable phone for FaceTime with the family, we’ve got the numbers, the context, and the tips to help you make a smart decision without breaking the bank.
Why a Price List Matters
Apple’s pricing can feel like a roller‑coaster – new models drop, older ones get discounts, and carrier bundles keep changing. Having a single, up‑to‑date price list lets you compare apples to apples (pun intended) and spot the sweet spots where performance meets affordability. Plus, if you’re planning to upgrade, knowing the resale value of your current iPhone can help you budget better.
iPhone Line‑up Overview for 2025
Apple currently sells five distinct iPhone families in most major markets:
- iPhone 15 Pro Max – the flagship with the biggest screen and most advanced camera system.
- iPhone 15 Pro – a step down in size and price but still packed with premium features.
- iPhone 15 – the standard model that balances performance and cost.
- iPhone 15 Plus – larger display than the iPhone 15, same internals.
- iPhone SE (2024) – the budget‑friendly, classic design with the latest chip.
Older models (iPhone 14 series, iPhone 13, etc.) are still available through Apple’s refurbished programme and many third‑party retailers, often at a discount.
iPhone 15 Pro Max – The Premium Beast
The iPhone 15 Pro Max is Apple’s top‑of‑the‑line offering for 2025. It boasts a 6.7‑inch Super Retina XDR display, the A18 Bionic chip, a periscope telephoto lens, and up to 1TB of storage. Below is the official Apple price list (Australian Dollars) as of November 2025:
- 128GB – $1,899
- 256GB – $2,099
- 512GB – $2,449
- 1TB – $2,849
Why the price jump? The larger sensor, extra RAM, and advanced camera optics add up. If you love shooting video in 8K or need a massive storage pool for apps, games, and media, the Pro Max is worth the extra cash.
iPhone 15 Pro – Power in a Slightly Smaller Package
The iPhone 15 Pro offers almost everything the Pro Max does, minus the periscope lens and a slightly smaller screen (6.1‑inch). It’s a favourite for people who want flagship performance without the bulk.
- 128GB – $1,649
- 256GB – $1,849
- 512GB – $2,199
- 1TB – $2,599
For most users, the 256GB variant provides a sweet spot: plenty of room for photos, a few 4K movies, and all the apps you love.
iPhone 15 – The All‑Rounder
The standard iPhone 15 is the workhorse of the lineup. It features a 6.1‑inch display, the same A18 Bionic chip (albeit with a slightly lower GPU clock), and a dual‑camera system.
- 128GB – $1,199
- 256GB – $1,399
- 512GB – $1,749
Most Aussie consumers will find the 256GB model more than sufficient for everyday use, especially with iCloud integration handling the overflow.
iPhone 15 Plus – Bigger Screen, Same Heart
If you love a larger canvas for streaming Netflix or scrolling Instagram, the iPhone 15 Plus gives you a 6.7‑inch display without the Pro‑only camera upgrades.
- 128GB – $1,299
- 256GB – $1,499
- 512GB – $1,849
It’s a solid mid‑range choice for families who share a device or for anyone who wants a tablet‑like feel in a phone.
iPhone SE (2024) – Budget‑Friendly Classic
The iPhone SE returns to the beloved 4.7‑inch design, packing the same A18 Bionic chip as the flagship models. It’s perfect for students, first‑time iPhone owners, or anyone looking to stay on Apple’s ecosystem without splashing out.
- 64GB – $699
- 128GB – $799
- 256GB – $999
Even though the storage options are modest compared to the flagship line, the SE still offers fast performance and receives the same iOS updates for years to come.
Older Models Still on the Market
Apple continues to sell refurbished iPhone 14 Pro, iPhone 14, and iPhone 13 models through its official store. Prices vary based on condition (certified refurbished vs. open‑box) and storage.
- iPhone 14 Pro 128GB – $1,449 (refurbished)
- iPhone 14 256GB – $999 (refurbished)
- iPhone 13 128GB – $749 (refurbished)
These are great options if you’re comfortable with a device that isn’t brand‑new but still receives Apple support for several more years.
Pricing by Storage – How to Choose Wisely
Apple’s pricing structure follows a predictable pattern: each jump in storage adds roughly $200–$300. Here’s a quick cheat‑sheet to help you decide:
- 64‑128GB: Ideal for light users – calls, texts, social media, and a few apps.
- 256GB: The most common sweet spot – plenty of space for photos, videos, and a healthy app library.
- 512GB: Best for power users – gamers, content creators, or anyone who records a lot of 4K video.
- 1TB: Niche, but essential for professionals who use the phone as a primary storage device.
Remember, iCloud can supplement storage, but you still need local space for apps and offline media.
Regional Pricing Considerations
While the numbers above reflect Australian retail pricing, a few factors can shift the cost:
- Carrier subsidies: Telstra, Optus, and Vodafone often bundle iPhones with data plans, reducing the upfront cost but locking you into a contract.
- GST and import duties: Apple includes GST in the displayed price, but some third‑party sellers might list pre‑GST amounts.
- Trade‑in credits: Apple and many retailers offer up to $800 trade‑in credit for eligible older iPhones, effectively lowering the price.
Always compare the total cost of ownership (TCO) – the sticker price plus any contract fees or trade‑in values – before you pull the trigger.
How to Save on Your Next iPhone
Here are some tried‑and‑tested Aussie‑friendly strategies to keep more cash in your pocket:
- Buy refurbished: Apple’s Certified Refurbished program offers a full warranty and looks brand‑new.
- Leverage trade‑ins: Even a low‑spec iPhone 8 can fetch a decent credit toward a new device.
- Shop seasonal sales: Look out for “Click & Collect” deals during Boxing Day or end‑of‑financial‑year sales.
- Consider carrier‑free: Purchasing unlocked and adding a SIM‑only plan often ends up cheaper over the contract length.
- Bundle accessories: Some retailers throw in a case or AppleCare+ at a reduced rate when you buy a phone and accessories together.
Pro tip: If you’re not a heavy photographer, the standard iPhone 15 (256GB) paired with iCloud storage is usually the most cost‑effective route.
iPhone vs. Android – Is the Premium Worth It?
Many Aussies wonder whether the iPhone price tag is justified compared to flagship Android phones. Here are a few points to weigh:
- Software updates: Apple guarantees iOS updates for at least five years, whereas Android manufacturers vary.
- Ecosystem: If you already own a Mac, iPad, or Apple Watch, the seamless hand‑off features (AirDrop, Continuity, iMessage) add real value.
- Resale value: iPhones typically retain 60‑70% of their original price after 12 months, higher than most Android flagships.
- Camera consistency: While Android can lead in raw specs, iPhone cameras deliver reliable colour and video quality across all lighting conditions.
In short, if you value long‑term software support, a tight hardware‑software integration, and strong resale, the iPhone price list makes sense.
Frequently Asked Questions (FAQs)
1. Are iPhone prices the same across all Australian retailers?
No. While Apple’s official price is consistent, authorised resellers like JB Hi‑Fi, Harvey Norman, and online stores may offer discounts, bundles, or financing options.
2. How often does Apple release a new iPhone?
Typically once a year, usually in September. Expect a new series to push the previous generation’s price down by $100–$200.
3. Can I get AppleCare+ for a refurbished iPhone?
Yes – AppleCare+ is available for both new and certified refurbished devices, extending coverage to two years (or more with AppleCare+ Extended).
4. What’s the best storage size for a student?
128GB is usually enough for a student who streams music, uses cloud storage for documents, and takes occasional photos. If you plan to store a lot of video, bump up to 256GB.
5. Is the iPhone SE still receiving software updates?
Absolutely. The 2024 SE model will receive iOS updates for at least five years, matching the support timeline of the flagship line.
Conclusion – Pick the Right iPhone for Your Wallet and Lifestyle
There you have it – the definitive iPhone price list for 2025, broken down by model, storage, and real‑world considerations. Whether you’re after the camera‑centric iPhone 15 Pro Max, the balanced iPhone 15, or the pocket‑friendly iPhone SE, you now have the numbers to make an informed decision.
Remember, the cheapest option isn’t always the best value. Factor in trade‑ins, carrier plans, and how long you intend to keep the device. With a bit of research and the right timing, you can snag a premium iPhone without feeling like you’ve been ripped off.
Ready to check out the latest deals? Head over to TheAustralianStore.com.au and explore their full range of iPhones, accessories, and unbeatable offers. Happy shopping, and may your new iPhone bring you countless memories – from beach sunsets to backyard barbies!