What is the Girlfriend Collective?
The Girlfriend Collective isn’t just a brand – it’s a movement that blends inclusive fashion with planet‑friendly practices. Founded in 2017, this Aussie‑friendly label set out to prove that activewear can be both stylish and ethically made, catering to every body shape without compromising on comfort.
Why It Matters in 2025
In a world where fast fashion still dominates the shelves, the Girlfriend Collective stands out by championing transparency, recycled fabrics, and a body‑positive ethos. Consumers today are savvy; they want to know where their leggings come from, how they’re made, and whether the brand aligns with their values. That’s why the Collective’s story resonates so strongly across Australia and beyond.
History at a Glance
- 2017 – Founders Natalie and Maya launch the first line of leggings using recycled polyester.
- 2018 – Introduce size‑inclusive range from XS to 5X, breaking industry norms.
- 2020 – Achieve B‑Corp certification, cementing their commitment to social and environmental performance.
- 2022 – Expand into swimwear, bras, and cozy loungewear, all made from reclaimed ocean plastics.
- 2024 – Partner with local Australian artists for limited‑edition prints, supporting creative communities.
Core Values That Drive the Brand
Every piece from the Girlfriend Collective is guided by four pillars:
- Inclusivity: All bodies are beautiful. The size range reflects that belief.
- Sustainability: Materials are sourced from post‑consumer waste, reducing landfill impact.
- Transparency: Detailed supply‑chain info is shared on the website, so shoppers know exactly who made their garment.
- Community: A strong online presence encourages customers to share stories, styling tips, and personal journeys.
Eco‑Friendly Fabrics Explained
The heart of the Collective’s sustainability lies in its fabrics. Here’s a quick breakdown:
- Recycled Polyester (rPET): Made from discarded plastic bottles, rPET saves up to 60% energy compared to virgin polyester.
- Regenerated Nylon: Produced from old fishing nets and fabric scraps, it helps clean up marine debris.
- Organic Cotton: Grown without synthetic pesticides, it reduces water usage and soil degradation.
All fabrics are certified by global standards such as GRS (Global Recycled Standard) and OEKO‑Tex, ensuring they’re free from harmful chemicals.
Design Philosophy: From Studio to Wardrobe
Designers at the Girlfriend Collective start with real‑life feedback. They host virtual focus groups, inviting everyday Aussies to try prototypes and share honest opinions. This collaborative approach results in pieces that move with you, whether you’re hitting the gym, strolling the beach, or lounging on the couch.
Signature Pieces You’ll Love
Below are some fan‑favorites that have become staples in many Australian closets:
- The ‘Everyday Leggings’: Ultra‑soft, high‑waisted, and available in over 30 colourways.
- The ‘Coastline Swimsuit’: Made from reclaimed ocean plastic, it offers supportive coverage and a flattering cut.
- The ‘Comfy Crop Top’: Perfect for layering, it’s crafted from breathable organic cotton.
- The ‘Eco‑Lounge Set’: A matching jogger and hoodie that feels like a hug, ideal for lazy Sundays.
Real‑World Impact: Numbers That Speak
Since its inception, the Girlfriend Collective has:
- Diverted over 12 million plastic bottles from landfill.
- Donated 5% of net profits to women’s empowerment charities across Australia.
- Supported more than 200 local artists through collaborative collections.
These metrics illustrate that style and substance can coexist.
How to Shop the Collection
Shopping online is a breeze. The website features a clear size guide, detailed product descriptions, and a “Fit Finder” quiz that matches you with the perfect silhouette. For Aussies who love a good in‑store experience, pop‑up events are held in major cities like Sydney, Melbourne, and Brisbane, where you can try on pieces and meet the founders.
Styling Tips for Every Occasion
Whether you’re heading to a brunch with mates or a sunrise surf session, the Girlfriend Collective has you covered. Here are a few quick ideas:
- Gym‑to‑Coffee: Pair the Everyday Leggings with a cropped tee and a lightweight bomber jacket. Slip into a pair of white sneakers, and you’re ready for a post‑workout flat white.
- Beach Day: Throw on the Coastline Swimsuit, layer a sheer kimono, and add a wide‑brim hat for sun protection.
- Lazy Sunday: Slip into the Eco‑Lounge Set, toss a soft throw over your couch, and binge your favourite Aussie series.
Customer Stories: Voices From the Community
Emily from Perth writes, “I finally found leggings that don’t dig into my hips. The fabric feels like a second skin, and I love knowing they’re made from recycled bottles.” Meanwhile, Liam in Adelaide shares, “The swimwear is sturdy enough for surf but stylish enough for a beachside bar. Plus, supporting a brand that cares about the ocean feels ace.”
Frequently Asked Questions
1. Are the garments true‑to‑size?
Yes. The size guide is based on Australian measurements, and the Fit Finder tool helps you select the best option for your body type.
2. How do I care for recycled fabrics?
Turn garments inside out, wash in cold water, and tumble dry on low. Avoid fabric softeners to preserve elasticity.
3. Where are the products manufactured?
All production occurs in certified facilities in Vietnam and Bangladesh, with strict oversight to ensure fair wages and safe working conditions.
4. Can I return or exchange items?
Absolutely. You have 30 days from receipt to request a free return or exchange, provided the item is unworn and has its original tags.
The Future of the Girlfriend Collective
Looking ahead, the brand aims to launch a circular program where customers can send back worn pieces for recycling or upcycling. This initiative will further close the loop, turning old garments into fresh, limited‑edition designs.
Why Choose Girlfriend Collective Over Traditional Brands?
Traditional activewear often prioritises profit over people, resulting in hidden environmental costs and limited size ranges. The Girlfriend Collective flips that script by putting inclusivity, sustainability, and community at the forefront. When you buy from them, you’re not just purchasing apparel – you’re supporting a movement that champions ethical fashion for every Aussie.
Join the Movement Today
Ready to upgrade your wardrobe with pieces that feel good, look great, and do good? Dive into the Girlfriend Collective’s latest collection and experience the blend of comfort, style, and purpose. Your next favourite outfit is just a click away – and every purchase helps drive a more inclusive, greener fashion future.