Why the iPhone 12’s Price Still Packs a Punch in 2025

Introduction: The iPhone 12 Still Turns Heads

G❤day, mates! If you’ve been scrolling through the Apple store or your favourite tech blog, you’ve probably seen the iPhone 12 popping up more often than a kangaroo on a road trip. Even though it was launched back in October 2020, the device still commands attention because of its sleek design, solid performance, and, of course, its price tag. In this deep‑dive we’re going to unpack the current price of iPhone 12 in Australia, why it’s priced the way it is, and how you can snag a good deal without breaking the bank.

Quick Specs Recap – Why the iPhone 12 Still Matters

Before we get into numbers, let’s give the iPhone 12 a quick refresher. Apple equipped this model with a 6.1‑inch Super Retina XDR display, the A14 Bionic chip, dual‑camera system (12MP wide and ultra‑wide), 5G support, and a ceramic shield front cover that Apple claims is four times more resistant to drops. It runs iOS 17 out of the box, so you’ll get the latest features and security updates for years to come.

• Display: 6.1″ OLED, 2532 x 1170 pixels
• Processor: Apple A14 Bionic
• Camera: 12MP wide + 12MP ultra‑wide
• Battery: Up to 17 hours video playback
• 5G: Yes
• Storage options: 64GB, 128GB, 256GB

All that power in a relatively affordable package is why the iPhone 12 continues to be a hot ticket item in 2025.

How the Price Has Evolved Since 2020

When the iPhone 12 first hit the Australian market, the launch price for the 64GB model was AU$1,299, the 128GB was AU$1,449, and the 256GB sat at AU$1,699. Over the past five years, Apple has gradually lowered the price as newer models (iPhone 13, 14, 15) entered the lineup. However, the price reductions haven’t been linear. Here’s a quick timeline:

1. 2020 launch – AU$1,299 (64GB)
2. Mid‑2021 – AU$1,199 (64GB) after iPhone 13 release
3. Early 2023 – AU$1,099 (64GB) as iPhone 14 took centre stage
4. Late 2024 – AU$999 (64GB) after iPhone 15 launch

As of November 2025, the standard retail price for the iPhone 12 (128GB) sits at roughly AU$979, while the 256GB variant is about AU$1,149. These are the “sticker” prices you’d see on Apple’s official site or authorised resellers.

Current Retail Prices Across Major Australian Retailers

Let’s break down the current pricing landscape. Keep in mind that prices can fluctuate due to promotions, stock levels, and whether you buy outright or on a carrier plan.

• Apple Store (online): AU$979 (128GB), AU$1,149 (256GB)
• JB Hi‑Fi: AU$959 (128GB) – often includes a $50 voucher for future purchases.
• Harvey Norman: AU$970 (128GB) – occasional bundle with a free case.
• The Australian Store: The Australian Store Home and Best Australian store regularly list the iPhone 12 at AU$945 for the 128GB model, especially during end‑of‑month sales.
• Amazon AU: AU$950 (128GB) – watch for third‑party sellers; verify warranty coverage.

These figures give you a solid baseline for what to expect when you start hunting for a deal.

Why the iPhone 12 Still Commands a Premium

Even though the iPhone 12 is technically a few generations old, several factors keep its price from dropping into the bargain‑bin:

1. 5G Readiness: Not all older iPhones support 5G. The iPhone 12 was Apple’s first 5G‑capable phone, making it future‑proof for the next few years.
2. Resale Value: Apple devices retain value better than most Android phones. A well‑kept iPhone 12 can still fetch around AU$600–$700 on the second‑hand market.
3. Software Longevity: Apple typically supports iPhones for 5‑6 years. The iPhone 12 is slated to receive iOS updates until at least 2026, meaning you won’t be left behind.
4. Brand Loyalty: Many Aussies stick with iOS because of the ecosystem – iCloud, Apple Watch, AirPods – and are willing to pay a bit more for seamless integration.

All of these reasons combine to keep the price relatively stable, even as newer models arrive.

How to Get the Best Deal on an iPhone 12

Now that you know the baseline price, let’s talk strategy. Here are some tried‑and‑true ways to shave a few hundred dollars off that sticker price:

• Watch for Seasonal Sales: Black Friday, Boxing Day, and end‑of‑financial‑year sales often bring the iPhone 12 down by $50–$150.
• Bundle with Accessories: Retailers like JB Hi‑Fi and The Australian Store sometimes bundle a case, screen protector, or even a pair of AirPods for the same price as the phone alone.
• Trade‑In Programs: Apple and many carriers offer up to AU$400 credit for trading in an older iPhone. Combine this with a carrier discount and you could be paying under $600.
• Buy Refurbished: Certified refurbished iPhone 12 units from Apple or reputable retailers come with a full warranty and are typically $100–$200 cheaper.
• Use Cashback Websites: Sites like Cashrewards or ShopBack give you a percentage back when you click through their link to purchase.
• Check Carrier Deals: Some carriers waive activation fees and give you a discount if you sign up for a 24‑month contract.

Pro tip: Combine a trade‑in with a refurbished unit for the ultimate savings.

iPhone 12 vs. iPhone 13/14 – Is the Price Gap Worth It?

Many Aussies wonder whether the extra cash for a newer model is justified. Here’s a quick side‑by‑side comparison:

If you’re happy with solid performance, decent battery life, and don’t need the absolute latest camera tech, the iPhone 12 offers excellent value for its price.

Budget‑Friendly Alternatives: Android Options Under $800

For those who are open to leaving the Apple ecosystem, there are plenty of Android flagships that sit comfortably under $800. Brands like Samsung (Galaxy A54), Google (Pixel 7a), and OnePlus (Nord 3) provide competitive specs and 5G support. However, you’ll lose out on iOS‑specific features like iMessage, FaceTime, and seamless integration with your Apple Watch.

Real‑World Use Cases: Why Aussies Love the iPhone 12

Let’s bring it down to everyday life. Imagine you’re on a road trip along the Great Ocean Road, snapping photos of the Twelve Apostles. The iPhone 12’s ultra‑wide lens captures the sweeping coastline beautifully, while the ceramic shield protects against that inevitable tumble off the passenger seat. Later, you’re streaming a live cricket match on 5G, and the A14 chip ensures no buffering. At the end of the day, you’re syncing photos to iCloud, editing them on your MacBook, and sending a quick FaceTime call to your mate back in Sydney – all without a hitch.

FAQs About iPhone 12 Pricing

• Q: Is the iPhone 12 still covered by Apple’s warranty?
  A: Yes. Apple offers a standard one‑year limited warranty plus up to two years of AppleCare+ if you purchase it separately.
• Q: Can I get the iPhone 12 on a contract?
  A: Absolutely. Major carriers like Telstra, Optus, and Vodafone provide 24‑month plans with the iPhone 12, often with a $0 upfront cost and a monthly fee that includes data.
• Q: How does the trade‑in value compare to the iPhone 13?
  A: Trade‑in values for the iPhone 12 are typically $50–$100 higher than for the iPhone 13, simply because the iPhone 13 is newer and retains more resale value.
• Q: Is it safe to buy a refurbished iPhone 12?
  A: Yes, as long as you buy from Apple or a certified retailer. Refurbished units undergo rigorous testing and come with a full warranty.
• Q: Will the iPhone 12 receive iOS updates through 2026?
  A: Apple usually supports devices for 5‑6 years. The iPhone 12 is expected to receive major iOS updates at least until iOS 18, slated for 2026.

How to Purchase the iPhone 12 from The Australian Store

Ready to make the jump? Head over to The Australian Store Home or check out the Best Australian store page for the latest stock and promotions. The checkout process is straightforward, and you can choose between standard delivery, express shipping, or even click‑and‑collect at a nearby outlet.

Don’t forget to explore the Strategies Beer site for a quick break – maybe a cold brew after you’ve sealed the deal on your new iPhone!

Conclusion: The iPhone 12 Remains a Smart Buy in 2025

All things considered, the iPhone 12 offers a sweet spot of performance, future‑proof 5G connectivity, and a price that, while not cheap, is far more reasonable than the latest flagship models. Whether you’re a student, a busy professional, or a weekend adventurer, the iPhone 12 can comfortably handle your daily needs without draining your wallet.

So, why not give it a burl? Check out the deals at The Australian Store today, and you’ll be enjoying a top‑tier smartphone without paying top‑tier prices. Happy shopping, and may your next photo be as stunning as the Aussie sunset!